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During a screening of Hobbit footage yesterday at CinemaCon, attendees got a chance to watch scenes projected at 48 frames per second in 3D, and reactions…well, they weren’t quite what we had been hoping for.  This Entertainment Weekly article does a good job of reminding us that the footage was unfinished, but that this was not the best marketing strategy to convince cinemas to upgrade (check out the second page for actual spoilers from the footage!)  Ain’t it Cool News also describes the difference that finished footage might have made, while Middle-earth News has a list of links to relevant reactions to the screening.

I will be gathering and summarizing all the spoiler-related information (since that’s what is really important anyway) later on.